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Oscars Preview - What To Watch

March 13, 2026 · 13:37

Segments

  • The Real Best Picture Race: Art vs. Business Models
  • Horror's Prestige Moment and Genre Barriers Breaking Down
  • The Wicked Snub and Franchise Fatigue Reality Check
  • International Cinema's Academy Breakthrough Moment

Quick Takes

  • Must-Watch Films Before Sunday
  • The New Casting Category Wild Card
  • Netflix's Best Picture Problem Continues
  • Upset Predictions Worth Considering
  • What Sunday's Results Mean for the Business

Full Transcript

THE TRADECRAFT REPORT — SPECIAL EDITION

COLD OPEN

ELENA Two days before the Oscars, and the real question isn't whether One Battle After Another wins Best Picture — it's whether the Academy is about to validate the biggest power shift in Hollywood since the Netflix wars. Today we're breaking down what matters in Sunday's ceremony, why Ryan Coogler's deal with Warner Bros is the template fight of the next decade, and what happens when horror gets taken seriously at the prestige table. Plus, we've got viewing recommendations, upset predictions, and the one political moment that's guaranteed to stop the broadcast cold.

MARCUS The Coogler deal is everything, Elena. First-dollar gross, twenty-five-year reversion rights, final cut on a ninety-million-dollar horror film. If Sinners wins Best Picture, every A-list director's agent is going to use that as the opening bid. Studios can't afford that math.

SEGMENT 1: The Real Best Picture Race: Art vs. Business Models

ELENA Let's start with the elephant in the room. One Battle After Another has swept every major precursor — Critics Choice, Golden Globes, BAFTA, DGA, PGA. No film in Oscar history that's won that combination has lost Best Picture. But Sinners has sixteen nominations, a record, plus the SAG Ensemble win. Marcus, when you look at the math, what do you see?

MARCUS I see two different theories of what the Academy rewards. One Battle is the consensus choice — Paul Thomas Anderson finally getting his due after eleven nominations and zero wins, adapting Pynchon into something that actually works as entertainment. It's the safe, historically precedented pick.

ELENA And Sinners?

MARCUS Sinners is the passion play. Horror film with a three-hundred-seventy-million-dollar global gross, Michael B. Jordan playing two different characters, and Ryan Coogler making a statement about Black art and ownership. The question is whether passion votes can overcome consensus in a preferential ballot system.

ELENA Here's what I think people are missing — this isn't just about which film wins. It's about what kind of filmmaking the Academy wants to encourage going forward. If One Battle wins, they're saying auteur cinema works when you adapt literary material with movie stars. If Sinners wins, they're saying genre filmmaking can be prestige filmmaking when it's culturally urgent and technically ambitious.

MARCUS Right, but let's talk about the business implications. Warner Bros greenlit both films. They've got thirty nominations total — tying their own record from two thousand five. After Joker Two, Mickey Seventeen, Alto Knights all bombed, this is a studio-defining moment for Michael De Luca and Pamela Abdy.

ELENA The portfolio approach worked. They bet on two prestige films simultaneously — One Battle for the awards circuit, Sinners for cultural impact and box office. Both hit. That's exceptional risk management.

MARCUS But is it replicable? The Coogler deal specifically — first-dollar gross, twenty-five-year reversion, final cut. Those are terms you give to Tarantino, not to directors making their fourth feature. What happens when the next ten directors want the same deal?

ELENA That's exactly why this matters. Coogler framed those terms as inseparable from the film's subject matter. Sinners is about Black sharecroppers creating Black art. He needed to eventually own that story. If he wins Best Picture with those terms, it becomes the new benchmark.

MARCUS And if studios can't afford to lose the next Ryan Coogler, they're going to have to restructure how they think about profit participation and creative control. This is a labor negotiation disguised as an awards race.

SEGMENT 2: Horror's Prestige Moment and Genre Barriers Breaking Down

ELENA Sixteen nominations for a horror film. That obliterates every precedent. Get Out got four nominations in twenty eighteen and that felt revolutionary. Sinners is competing in Director, Actor, Picture, Original Screenplay — the major categories where horror has historically been excluded.

RINA Can I jump in here? Because the audience reaction to this has been completely different from industry reaction. On social media, people are celebrating that the Academy finally caught up to what audiences have known for years — horror can be art. But industry coverage keeps focusing on whether it's profitable enough.

MARCUS Well, the profitability question isn't irrelevant, Rina. Ninety to one hundred million production budget, fifty to sixty million marketing spend. Even at three hundred seventy million worldwide, the margins are tighter than the cultural conversation suggests.

RINA But Marcus, when's the last time you saw that level of scrutiny applied to a Paul Thomas Anderson film? Or a Christopher Nolan film? There's a double standard here.

MARCUS That's... actually fair. Once Upon a Time in Hollywood had similar economics and nobody questioned whether Tarantino's film was worth the investment.

ELENA The broader point is that Coogler proved you can make horror that works as visceral entertainment and thematic exploration simultaneously. That one-shot musical sequence — ten minutes of Michael B. Jordan and the cast performing in a juke joint while the camera moves through the space — that's already entered cinematic legend.

RINA And it's not just the craft. The film is about the birth of the blues, about Black artists creating culture under Jim Crow, about how art survives oppression. Horror was the genre that let Coogler explore all of that with the intensity it deserved.

ELENA Which is why the Academy's response matters so much. If they reward Sinners at the highest level, they're saying genre cinema can carry serious cultural weight. If they don't, they're reinforcing the old hierarchy.

MARCUS The business follow-through is what I'm watching. Studios are going to greenlight the next wave of auteur horror on bigger budgets with serious Oscar positioning. The question is whether the audience that made Sinners a hit will show up for the imitators.

SEGMENT 3: The Wicked Snub and Franchise Fatigue Reality Check

ELENA We need to talk about the elephant not in the room. Wicked: For Good — zero nominations. The sequel to last year's ten-nomination film was completely shut out. Not a single nomination in any category.

MARCUS This is historically embarrassing for Universal. A hundred-fifty-million-dollar sequel that disappears from the awards conversation entirely. Jon M. Chu went from directing a Best Picture nominee to being completely ignored by the Academy.

ELENA The critical reception was cooler than the original, but zero nominations in Visual Effects? Costume Design? Categories where the first film was recognized? This feels like active rejection, not passive oversight.

RINA The Academy is sending a message about franchise fatigue, but it's selective. They'll nominate Avatar: Fire and Ash for Visual Effects, but they won't touch Wicked Part Two. What's the difference?

MARCUS Avatar is James Cameron. Wicked is... what, the second half of a Broadway adaptation? The Academy still respects auteur vision over franchise mechanics, even when the franchise mechanics worked commercially.

ELENA But this creates a real problem for studios. Universal spent two years positioning Wicked as a two-part awards contender. The first film delivered. The second film was supposed to complete the story. Instead, it's been entirely dismissed.

RINA Ariana Grande went from a Supporting Actress nomination for Wicked to completely absent for For Good. That's a career narrative that just... stopped.

MARCUS The broader pattern is clear. Mission: Impossible – The Final Reckoning only made the Sound shortlist. Jurassic World Rebirth got one Visual Effects nomination. The Academy is actively rejecting franchise sequels unless they're from specific auteur directors.

ELENA Which means studios have to choose: do you make films for the audience that shows up opening weekend, or do you make films for the Academy that might show up for awards season? Universal bet they could do both with Wicked. They were wrong.

MARCUS And the economics of that miscalculation are brutal. Awards consideration drives home video sales, streaming value, international prestige. Wicked: For Good just lost all of that upside.

SEGMENT 4: International Cinema's Academy Breakthrough Moment

RINA Two Best Picture nominees from non-English-language countries this year — Sentimental Value from Norway and The Secret Agent from Brazil. Five years ago, that would have been unthinkable.

ELENA Sentimental Value specifically — nine nominations, most ever for a Norwegian film. Four acting nominations from a single international production. The Academy's membership expansion is producing real results.

MARCUS The Secret Agent is the surprise story. A Brazilian film about surveillance and political paranoia wasn't supposed to break through at the Best Picture level. But Kleber Mendonça Filho made something that resonated with American voters.

RINA And then there's The Voice of Hind Rajab in the International category. A documentary about a six-year-old Palestinian girl stranded in Gaza. Whatever happens when those filmmakers take the stage — if they win — that's going to be the most politically charged moment of the broadcast.

ELENA The Academy can't control that narrative. They nominated the film because it's exceptional documentary filmmaking. But they also know it guarantees that Gaza and Palestinian life will be spoken about from the Oscar stage.

MARCUS Which is either brave programming or a massive risk, depending on your perspective. The broadcast is going to have to navigate that moment in real time.

RINA But that's what international cinema brings to the Academy now — perspectives and stories that American cinema isn't telling. Joachim Trier with Sentimental Value, Jafar Panahi nominated for Original Screenplay despite being persecuted by the Iranian government.

ELENA The old joke that international films only win International Feature is officially obsolete. When you have Norwegian actors competing in all four acting categories and Brazilian directors in Best Picture, the Academy has genuinely globalized.

MARCUS The business question is whether American distributors can monetize this trend. Neon is having a moment with Sentimental Value, but can the specialty market support this level of international auteur cinema consistently?

RINA The audience is there. Parasite proved it. Drive My Car proved it. All Quiet on the Western Front proved it. American audiences will watch international cinema if it's presented at the right scale with the right context.

QUICK TAKES

Must-Watch Films Before Sunday

ELENA If you're watching one film before Sunday, make it Sinners on HBO Max. The ten-minute musical sequence alone justifies the cultural conversation. If you want to understand why Jessie Buckley is going to win Best Actress, Hamnet on Peacock will destroy you emotionally.

MARCUS One Battle After Another is PTA at his most accessible — paranoid political comedy that makes Pynchon feel like a heist movie. And F1 on Apple TV Plus is your blockbuster permission slip. Brad Pitt, IMAX racing, legitimately thrilling.

The New Casting Category Wild Card

ELENA First-ever Oscar for casting. The inaugural winner gets enshrined in Oscar history. Francine Maisler for Sinners is the presumed winner, but this vote could be sentimental in unexpected directions.

MARCUS The fact that Sentimental Value — with four acting nominations — didn't make the casting shortlist is genuinely confusing. How does the film with four nominated performances not make the casting list?

Netflix's Best Picture Problem Continues

MARCUS Eighteen nominations for Netflix, led by Frankenstein. Still zero Best Picture wins. At what point does this become a structural problem with their model rather than bad luck?

RINA The Academy still favors films with strong theatrical runs and broad audience contact. Both Sinners and One Battle had massive theatrical runs before streaming. That's not coincidental.

Upset Predictions Worth Considering

ELENA If you're calling one upset, Best Picture: Sinners over One Battle After Another. The record nominations, SAG Ensemble, cultural electricity — preferential ballots aren't predictive when both films have passionate voter bases.

MARCUS Best Supporting Actor: Delroy Lindo. Seventy-three years old, fifty-year career, first nomination. If Sinners has a big night, he gets swept along. That would be the most emotionally resonant win of the evening.

What Sunday's Results Mean for the Business

ELENA If Sinners wins Best Picture, studios will greenlight ambitious horror with auteur directors on bigger budgets. If One Battle wins, they'll chase literary adaptations with movie stars. These are different futures for what gets made.

MARCUS Warner Bros at thirty nominations conceals the truth — they had expensive failures before this. The question is whether their prestige model is sustainable or whether they just got lucky with two films in the same year.

THE CLOSE

ELENA Two things to watch Sunday night: the Editing prize as a leading indicator — whichever film wins Editing will almost certainly win Picture. And whatever happens when The Voice of Hind Rajab's producers take the stage if they win International Feature. That moment will define the broadcast.

MARCUS The real winner might be whoever figures out how to replicate Sinners' formula — prestige plus genre plus cultural urgency plus theatrical legs. That's the next five-hundred-million-dollar question. We'll see if the Academy gives them the blueprint.